Facebook has emerged as the most powerful tool for businesses with more than 750 million active users. As a business owner, you cannot simply ignore it. In order to make the most of this social media platform for your business, you need to first understand how it works.
To help you in the task I am going to share some tips and words of wisdom from Pros in the market that are going to help –
Give them a reason to be your fan!
Before you go ahead with making your page more popular and get more number of fans, ask yourself this question ‘Are you giving people ample number of reasons to become your fan?’ If not, then work on the reasons. The first step in this is going to be having a clear call to action. To put it in other words, it won’t be wrong to say that you need to give your users something of real value in order for them to like you and your Facebook page. This is where the real Facebook Marketing comes into the picture.
Pro Tip – Increase fan conversion rates by giving users a free coupon, trial or some specialized information.
Stay on the Plot
The best way to help people identify your brand name in the business is to share the current happenings related to your industry. Rather than simply posting anything on your page, it is always the best idea to share things relevant to your niche. For instance, write about a current event, find and share funny videos on YouTube related to your industry, post questions to know what the users expect and share more engaging content. All this can be of great help to get the users coming back to your page.
Pro Tip – Even a single off-topic post could get you booted from the stream, so be careful to not go off the plot.
Engage, Engage and Engage!!!
The best way to engage user’s interest on your FB Page is to interact as much as you can. The best way to do so? Ask questions and build relationships. If you ask the experts, then people like to answer questions that have a one word answer. So, trying these content ideas can significantly boost your online presence and engage more number of people that you could ever expect. Creating engaging posts has been one of the most tried and tested ideas to boost sales. So, make the most of it.
Pro Tip – People Love to talk about themselves. Make it about them and see how they engage in your FB activities.
Make use of the Picture Economy
Don’t forget to include picture in every post. Remember if you compare with Twitter, then they say that every Twitter link is an economy. Similarly, Facebook is the Picture Economy. Get up close and personal with your users by sharing creative pictures about your business that they can connect with. It doesn’t matter what you post on Facebook, as long as you are not sharing relevant pictures with the post then it is not going to be of any good.
Pro Tip – There’s no such thing as a bad picture on Facebook.
Did you know that Facebook also has a Happiness Index?
Yes, it does. And, that happiness index shows its users to be 10% more happy on Fridays. Make the most of this time by getting creative with your posts during this time. Remember that your Facebook fans are like a club and you need to satisfy their hunger for information by sharing more than just one pithy status update.
Pro Tip – Create a robust engagement program to tell users about your future plans.
So, what’s the wait?
Get started with tips and make the most of your Facebook marketing, today!